Selected work

Work

Stadium shows, conferences, immersive worlds and trade shows — each directed from first idea to a show that's ready to run.

Typographics

Twelve years directing the show — and the marketing — for New York's premier typography and design festival, at The Cooper Union's Great Hall.

Role
Show Director & Marketing Director
Location
The Cooper Union, NYC
Years
12 (since 2015)
Scale
~700/edition · 46.2M impressions
Open project

Farmasi — Horizonte Europe 2026

Stadium-scale brand conventions built around a live main-stage show — designed and directed end to end, through install and handoff.

Role
Creative Director & Show Director
Location
Madrid & Miami
Years
2025–2026
Scale
Up to 10,000 per show · 3 conventions
Open project

Farmasi — Farmasinergy

Farmasi's U.S. convention at Miami's Watsco Center — two concert-scale show days built on one holographic-prism identity, across the stage, screens, and branded activations.

Role
Creative Director & Show Director
Location
Watsco Center, Miami
Years
2025–2026
Scale
6,000–7,000 per edition · 6 activations
Open project

AR Racking — MODEX 2026

A European racking leader's North American debut at MODEX Atlanta — a bold, graphic-driven booth, from first sketch to built floor.

Role
Creative Director
Location
MODEX, Atlanta
Years
2026
Scale
30×50 ft booth · Bematrix · concept → build
Open project

The Little Prince World

A 5-acre immersive world in Miami — a 360° projection dome and a multi-room journey through the universe of the book, designed from concept to construction.

Role
Creative Director & Immersive Design
Location
Miami
Years
2023
Scale
5 acres · 137-ft 360° dome · 10,000/day
Open project

TECAN Group

A Swiss lab-automation leader — one coherent brand across seven shows on two continents, turning complex science into instant spatial clarity.

Role
Creative Director & Exhibition Design
Location
US & Europe
Years
2022–2025
Scale
7 shows · 10,000+ visitors
Open project
Contact

Let’s build
something great.

Tell me about your event, your show, or the role you’re hiring for.

Prefer email? Write me at waldo@waldotejada.com