Thinking

From the director's chair

Field notes on what actually makes live events work — budgets, lead time, and the decisions the audience never sees.

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Tell me the lead time, and I’ll tell you how good the show will be.

After 25 years in the director’s chair, I can forecast a show from one number — and it isn’t the budget.

3 min read

  • Lead Time
  • Creative Direction
  • Live Events
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Prefer email? Write me at waldo@waldotejada.com