@font-face{font-family:'Axiforma';src:url(fonts/axiforma-regular.ttf) format('truetype');font-weight:400;font-display:swap;}
@font-face{font-family:'Axiforma';src:url(fonts/axiforma-bold.ttf) format('truetype');font-weight:700;font-display:swap;}

:root{
  --paper:#ece7dc;
  --paper2:#e4ddcd;
  --card:#f3eee4;
  --ink:#211e19;
  --mute:#645e53;
  --line:rgba(33,30,25,.17);
  --dark:#1b1a18;
  --dark2:#141311;
  --cream:#f4eee4;
  --red:#b8433c;
  --red-hi:#d6584f;
  --font:'Axiforma',-apple-system,'Segoe UI',sans-serif;
  --g:20px;
  --ease:cubic-bezier(.22,.7,.2,1);
}
@media(min-width:760px){:root{--g:40px;}}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden;}
body.menu-open{overflow:hidden;}
h1,h2,h3,h4,p,dl,dd{margin:0;}
h1,h2,h3{text-wrap:balance;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
img{max-width:100%;display:block;}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;}
.dk :focus-visible,.hero :focus-visible,.hdr :focus-visible{outline-color:#fff;}
.skip{position:absolute;left:-999px;top:8px;z-index:200;background:var(--ink);color:#fff;padding:12px 16px;border-radius:8px;}
.skip:focus{left:8px;}
.wrap{max-width:1180px;margin:0 auto;padding:0 var(--g);}

.label{font-size:.72rem;letter-spacing:.15em;text-transform:uppercase;font-weight:700;color:var(--red);display:block;line-height:1.4;}
.dk .label,.hero .label{color:var(--red-hi);}
.h2{font-size:clamp(1.9rem,7.4vw,3.6rem);font-weight:700;text-transform:uppercase;letter-spacing:.02em;line-height:1.05;margin-top:12px;}
.lede{color:var(--mute);max-width:52ch;margin-top:16px;}
.dk .lede{color:rgba(244,238,228,.74);}

/* buttons & links: >=44px touch targets */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:48px;padding:0 26px;border-radius:999px;background:var(--red);color:#fff;border:0;font:inherit;font-weight:700;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;cursor:pointer;transition:background .2s;}
.btn:hover{background:#9d3731;}
.dk .btn:hover,.hero .btn:hover{background:var(--red-hi);}
.link{display:inline-flex;align-items:center;gap:8px;min-height:44px;font-weight:700;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--red);border-bottom:1.5px solid transparent;transition:border-color .2s;}
.link:hover{border-bottom-color:currentColor;}
.dk .link{color:var(--red-hi);}

/* ---------- HEADER ---------- */
.hdr{position:fixed;top:0;left:0;right:0;z-index:80;display:flex;justify-content:space-between;align-items:center;padding:10px var(--g);color:#fff;transition:transform .45s var(--ease),background .3s,color .3s;}
.hdr.solid{background:rgba(236,231,220,.95);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);color:var(--ink);box-shadow:0 1px 0 var(--line);}
.hdr.hide{transform:translateY(-100%);}
body.menu-open .hdr{background:transparent;color:#fff;box-shadow:none;transform:none;backdrop-filter:none;-webkit-backdrop-filter:none;}
.logo{display:flex;align-items:center;gap:10px;min-height:44px;min-width:44px;}
.mark{width:44px;height:44px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;font-weight:700;font-size:1.05rem;flex:none;}
.logo .txt{display:none;line-height:1.15;}
.logo .txt b{display:block;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;}
.logo .txt small{font-size:.58rem;letter-spacing:.2em;text-transform:uppercase;opacity:.75;}
@media(min-width:560px){.logo .txt{display:block;}}
.h-right{display:flex;align-items:center;gap:2px;}
.h-cta{display:inline-flex;align-items:center;min-height:44px;padding:0 20px;border-radius:999px;background:var(--red);color:#fff;font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;transition:background .2s;}
.h-cta:hover{background:#9d3731;}
.menu-btn{min-height:44px;min-width:64px;padding:0 14px;background:none;border:0;color:inherit;font:inherit;font-size:.72rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;cursor:pointer;}

/* ---------- MENU ---------- */
.menu{position:fixed;inset:0;z-index:70;background:var(--dark);color:var(--cream);display:flex;flex-direction:column;justify-content:center;padding:96px var(--g) 36px;opacity:0;visibility:hidden;transition:opacity .3s,visibility .3s;overflow:auto;}
.menu.open{opacity:1;visibility:visible;}
.menu nav{max-width:1180px;margin:0 auto;width:100%;}
.m-link{display:flex;align-items:center;justify-content:space-between;min-height:64px;font-size:clamp(2.2rem,11vw,4.8rem);font-weight:700;text-transform:uppercase;letter-spacing:.02em;line-height:1.1;border-bottom:1px solid rgba(244,238,228,.16);transition:color .2s;}
.m-link small{font-size:.7rem;letter-spacing:.14em;color:rgba(244,238,228,.55);font-weight:400;}
.m-link:hover,.m-link[aria-current="page"]{color:var(--red-hi);}
.m-foot{max-width:1180px;margin:30px auto 0;width:100%;display:flex;flex-wrap:wrap;gap:0 28px;color:rgba(244,238,228,.74);font-size:.95rem;}
.m-foot a{display:inline-flex;align-items:center;min-height:44px;}

/* ---------- HERO ---------- */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;background:#000;color:var(--cream);overflow:hidden;padding:0 var(--g) 26px;}
.hero-media{position:absolute;inset:0;}
.hero-media img,.hero-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 40%;}
.hero-media iframe{position:absolute;top:50%;left:50%;width:max(100vw,177.78vh);height:max(56.25vw,100vh);transform:translate(-50%,-50%);border:0;pointer-events:none;opacity:0;transition:opacity 1.2s;}
.hero-media iframe.on{opacity:1;}
.hero::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,19,17,.62) 0%,rgba(20,19,17,.32) 30%,rgba(20,19,17,.55) 58%,rgba(20,19,17,.94) 100%);pointer-events:none;}
.hero-in{position:relative;z-index:2;max-width:1180px;width:100%;margin:0 auto;}
.hero h1{font-size:clamp(2.25rem,10.2vw,7.6rem);font-weight:700;text-transform:uppercase;letter-spacing:.03em;line-height:1;margin-top:16px;}
.hero h1 span{display:block;}
.js .hero h1 span{opacity:0;transform:translateY(22px);animation:up .9s var(--ease) forwards;}
.js .hero h1 span:nth-child(2){animation-delay:.12s;}
.hero .hook{font-size:1.05rem;color:var(--red-hi);margin-top:14px;font-weight:700;}
.js .hero .hook{opacity:0;animation:up .9s var(--ease) .3s forwards;}
.hero .btn{margin-top:26px;}
.hero-meta span{display:block;}
.hero-meta{margin-top:26px;padding-top:14px;border-top:1px solid rgba(244,238,228,.22);font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:rgba(244,238,228,.7);line-height:1.7;}
@keyframes up{to{opacity:1;transform:none;}}
@media(prefers-reduced-motion:reduce){.js .hero h1 span,.js .hero .hook{animation:none;opacity:1;transform:none;}html{scroll-behavior:auto;}}
@media(min-width:900px){.hero{padding-bottom:40px;}.hero-meta{display:flex;justify-content:space-between;gap:20px;}}

/* ---------- TICKER ---------- */
.ticker{position:relative;background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;}
.tk-track{display:flex;width:max-content;animation:tk 40s linear infinite;}
.tk-set{display:flex;align-items:center;flex:none;}
.tk-set span{padding:0 18px;font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;white-space:nowrap;line-height:52px;}
.tk-set span.sep{color:var(--red);padding:0;}
@keyframes tk{to{transform:translateX(-50%);}}
.ticker.paused .tk-track,.ticker:hover .tk-track{animation-play-state:paused;}
.tk-pause{position:absolute;right:0;top:0;bottom:0;width:64px;background:linear-gradient(90deg,transparent,var(--paper) 45%);border:0;cursor:pointer;display:flex;align-items:center;justify-content:flex-end;padding-right:12px;color:var(--ink);}
.tk-pause i{display:block;width:12px;height:14px;border-left:3px solid currentColor;border-right:3px solid currentColor;}
.ticker.paused .tk-pause i{width:0;height:0;border-left:11px solid currentColor;border-right:0;border-top:7px solid transparent;border-bottom:7px solid transparent;}
@media(prefers-reduced-motion:reduce){.tk-track{animation:none;}.tk-pause{display:none;}.tk-set:nth-child(2){display:none;}.ticker{overflow-x:auto;}}

/* ---------- SECTIONS ---------- */
.sec{padding:64px 0;}
@media(min-width:900px){.sec{padding:112px 0;}}
.alt{background:var(--paper2);}
.dk{background:var(--dark);color:var(--cream);}

/* intro + stats */
.editorial{font-size:clamp(1.25rem,5.4vw,3rem);line-height:1.3;font-weight:400;max-width:26ch;letter-spacing:-.005em;}
.editorial .w{opacity:.32;transition:opacity .35s;}
.editorial .w.on{opacity:1;}
.intro .link{margin-top:14px;}
.stats{margin-top:52px;padding-top:26px;border-top:1px solid var(--line);}
.stat-grid{display:grid;grid-template-columns:1fr 1fr;gap:34px 18px;margin-top:22px;}
@media(min-width:760px){.stat-grid{grid-template-columns:repeat(4,1fr);gap:24px;}.stat b{font-size:clamp(2.6rem,calc((100vw - 152px) / 10.2),5.6rem);}}
.stat b{display:block;font-size:clamp(2.9rem,12.4vw,5rem);line-height:1;font-weight:700;color:var(--red);font-variant-numeric:tabular-nums;letter-spacing:-.01em;}
.stat span{display:block;margin-top:10px;font-size:.95rem;line-height:1.35;color:var(--mute);}

/* services */
.svc-wrap{display:grid;gap:30px;}
@media(min-width:900px){.svc-wrap{grid-template-columns:.9fr 1.25fr;gap:90px;align-items:start;}}
.svc-list{border-bottom:1px solid var(--line);}
.svc{padding:24px 0;border-top:1px solid var(--line);}
.svc .rule{display:block;width:28px;height:2px;background:var(--red);margin-bottom:16px;}
.svc h3{font-size:1.25rem;font-weight:700;line-height:1.25;}
.svc p{margin-top:6px;color:var(--mute);max-width:50ch;}

/* projects */
.proj-list{display:grid;gap:20px;margin-top:34px;}
.proj{display:grid;gap:18px;background:var(--card);border:1px solid var(--line);border-radius:0;padding:12px;scroll-margin-top:80px;}
.proj-img{display:block;border-radius:0;overflow:hidden;aspect-ratio:16/10;background:var(--paper2);}
.proj-img img{width:100%;height:100%;aspect-ratio:16/10;object-fit:cover;}
.proj-img img{filter:grayscale(1) contrast(1.05);transition:filter .5s,transform .8s var(--ease);}
@media(hover:hover){.proj:hover .proj-img img{filter:none;transform:scale(1.03);}}
.proj-body{padding:4px 10px 10px;}
.proj h3{font-size:clamp(1.5rem,6.2vw,2.3rem);font-weight:700;line-height:1.1;}
.proj p{margin-top:12px;color:var(--mute);}
.meta{display:grid;grid-template-columns:1fr 1fr;gap:16px 14px;margin-top:20px;padding-top:18px;border-top:1px solid var(--line);}
.meta dt{font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:3px;}
.meta dd{font-size:.95rem;line-height:1.35;}
.proj .link{margin-top:10px;}
@media(min-width:900px){
  .proj{grid-template-columns:1.1fr 1fr;gap:36px;padding:16px;align-items:start;}
  .proj:nth-child(even) .proj-img{order:2;}
  .proj-body{padding:6px 10px 6px;}
}
.more{margin-top:30px;}

/* thinking */
.post{padding:26px 0;border-top:1px solid var(--line);}
.post:last-of-type{border-bottom:1px solid var(--line);}
.post h3{font-size:clamp(1.35rem,5.4vw,2rem);font-weight:700;line-height:1.2;max-width:28ch;}
.post p{color:var(--mute);margin-top:8px;max-width:54ch;}
.posts{margin-top:30px;}
@media(min-width:900px){.think{display:grid;grid-template-columns:.9fr 1.25fr;gap:90px;align-items:start;}.posts{margin-top:0;}}

/* contact + footer (dark) */
.contact p.lede{font-size:1.05rem;margin-top:22px;}
.contact .btn{margin-top:28px;}
.c-links{margin-top:18px;display:flex;flex-direction:column;}
.c-links a{display:inline-flex;align-items:center;min-height:44px;color:rgba(244,238,228,.82);font-size:1rem;width:fit-content;border-bottom:1px solid transparent;}
.c-links a:hover{color:#fff;}
@media(min-width:760px){.c-links{flex-direction:row;gap:30px;}}
footer{background:var(--dark2);color:rgba(244,238,228,.66);padding:30px 0 34px;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;line-height:1.9;}
footer a{display:inline-flex;align-items:center;min-height:44px;}
footer a:hover{color:#fff;}

/* ---------- INNER PAGES ---------- */
.page-head{padding:116px 0 36px;}
.page-head h1{font-size:clamp(2.6rem,12.5vw,7.4rem);font-weight:700;text-transform:uppercase;letter-spacing:.02em;line-height:1;margin-top:14px;}
.back{display:inline-flex;align-items:center;min-height:44px;font-weight:700;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--red);}
.draft{display:inline-block;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;border:1px dashed var(--red);color:var(--red);padding:6px 12px;border-radius:999px;margin-bottom:18px;}
.about{display:grid;gap:34px;padding-bottom:70px;}
@media(min-width:900px){.about{grid-template-columns:.8fr 1.2fr;gap:80px;align-items:start;}.about .ph{position:sticky;top:96px;}}
.about .ph{border-radius:0;overflow:hidden;aspect-ratio:1/1;background:#B63434;}
.about .ph img{width:100%;height:100%;object-fit:contain;object-position:center;background:#B63434;}
.about .lead{font-size:clamp(1.25rem,5vw,2rem);line-height:1.35;margin-bottom:20px;}
.about p.t{color:var(--mute);margin-bottom:16px;max-width:56ch;}
.facts{margin-top:26px;border-bottom:1px solid var(--line);}
.facts div{padding:16px 0;border-top:1px solid var(--line);}
.facts b{display:block;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:3px;}
.article{padding-bottom:70px;max-width:720px;}
.article h2{font-size:1.5rem;font-weight:700;margin:30px 0 10px;}
.article p{color:var(--mute);margin-bottom:16px;}
.article .deck{font-size:clamp(1.15rem,4.6vw,1.5rem);color:var(--ink);line-height:1.4;margin-bottom:24px;}

/* ---------- ICON SYSTEM (24px grid, stroke 2.4, currentColor) ---------- */
.ico{width:1.2em;height:1.2em;flex:none;display:inline-block;vertical-align:middle;}
.btn{justify-content:space-between;min-width:204px;}
.btn .ico{width:22px;height:22px;}
.link .ico{width:19px;height:19px;transition:transform .2s var(--ease);}
.link:hover .ico{transform:translateX(3px);}
.link .ico-ur,.link:hover .ico-ur{transform:none;}
.back .ico{width:19px;height:19px;margin-right:6px;}
.m-link .ico{width:30px;height:30px;color:rgba(244,238,228,.55);transition:transform .2s var(--ease),color .2s;}
.m-link:hover .ico,.m-link[aria-current="page"] .ico{color:var(--red-hi);transform:translateX(4px);}
.tk-set span.sep{display:inline-flex;align-items:center;}
.tk-set span.sep .ico{width:14px;height:14px;}
.menu-btn{display:inline-flex;align-items:center;gap:8px;}
.menu-btn .ico{width:22px;height:22px;}
.menu-btn .mi{display:inline-flex;}
.menu-btn .mi-close{display:none;}
body.menu-open .menu-btn .mi-open{display:none;}
body.menu-open .menu-btn .mi-close{display:inline-flex;}

/* ---------- LOGO EN CABECERA ---------- */
.wm{display:block;}
.wm img{height:18px;width:auto;}
@media(min-width:480px){.wm img{height:22px;}}
@media(min-width:900px){.wm img{height:26px;}}
@media(max-width:400px){.h-cta{padding:0 14px;}.menu-btn{min-width:48px;padding:0 8px;}.menu-btn .ico{width:20px;height:20px;}}
.logo-c{display:none;}
.hdr.solid .logo-w{display:none;}
.hdr.solid .logo-c{display:block;}
body.menu-open .hdr .logo-w{display:block;}
body.menu-open .hdr .logo-c{display:none;}

/* hero: foto vertical en celular */
.hero-media picture{display:contents;}
@media(max-width:759px){.hero-media img{object-position:center 30%;}}

/* ================= AJUSTES DEL CLIENTE (octubre) ================= */
/* 1. Logo grande + área de toque + legible al scrollear */
.logo{min-height:48px;padding:4px 0;}
.wm img{width:min(calc(100vw - 96px),340px);height:auto;}
@media(min-width:760px){.wm img{width:300px;}}
@media(min-width:900px){.wm img{width:clamp(260px,22vw,380px);}}
.hdr:not(.solid)::before{content:'';position:absolute;left:0;right:0;top:0;height:calc(100% + 36px);background:linear-gradient(180deg,rgba(20,19,17,.62),rgba(20,19,17,0));pointer-events:none;z-index:-1;}
body.menu-open .hdr::before{display:none;}
.menu-btn .lbl{display:none;}
@media(min-width:560px){.menu-btn .lbl{display:inline;}}
@media(max-width:400px){.menu-btn{min-width:44px;padding:0 6px;}}
@media(max-width:340px){.h-cta{display:none;}}

/* 2. Imagen del hero en blanco y negro (con la capa oscura encima) */
.hero-media img,.hero-media video,.hero-media iframe{filter:grayscale(1) contrast(1.06);}

/* 3. Eyebrow del hero en blanco: dos líneas en móvil, una en escritorio */
.hero .label{color:#fff;}
.eb span{display:block;}
@media(min-width:760px){.eb span{display:inline;}}

/* 4. Línea de datos: apilada y alineada a la izquierda en móvil */
@media(max-width:759px){
  .hero-meta{text-transform:none;letter-spacing:.02em;font-size:clamp(.62rem,3.05vw,.8rem);text-align:left;}
  .hero-meta .hm-name{white-space:nowrap;}
}
@media(max-width:344px){.hero-meta .hm-name{white-space:normal;}}

/* 5. Banda de clientes (cerca de Proyectos) */
.clients{margin-top:46px;padding-top:22px;border-top:1px solid var(--line);}
.clients ul{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 18px;margin-top:14px;}
.clients li{position:relative;padding-left:16px;font-size:1.05rem;line-height:1.3;font-weight:700;letter-spacing:.01em;overflow-wrap:anywhere;}
.clients li::before{content:'';position:absolute;left:0;top:.5em;width:6px;height:6px;background:var(--red);}
@media(min-width:640px){.clients ul{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px 28px;}}

/* About (spec del cliente) */
.h1-long{font-size:clamp(2rem,8.4vw,5rem)!important;line-height:1.04!important;max-width:18ch;}
.about{display:grid;gap:30px;padding-bottom:70px;}
@media(min-width:900px){.about{grid-template-columns:.8fr 1.2fr;gap:80px;align-items:start;}.about-side{position:sticky;top:96px;}}
.about-side .ph{max-width:520px;}
.about .lead{font-size:clamp(1.2rem,4.8vw,1.75rem);line-height:1.4;margin-bottom:8px;color:var(--ink);}
.h2s{font-size:clamp(1.35rem,5.6vw,2rem);font-weight:700;text-transform:uppercase;letter-spacing:.02em;line-height:1.1;margin:38px 0 12px;}
.about-text p{color:var(--ink);line-height:1.65;max-width:62ch;}
.about-text p.lead{max-width:56ch;}
.facts dt{font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:3px;}
.facts dd{margin:0;line-height:1.4;}
.facts{margin:22px 0 0;}
.about-cta .cta-line{font-size:clamp(1.3rem,5.2vw,2.1rem);line-height:1.3;max-width:30ch;font-weight:700;}
.about-cta .btn{margin-top:26px;}
.c-links a.quiet{color:rgba(244,238,228,.6);font-size:.9rem;}

/* ================= CASE STUDIES ================= */
.cs-head{padding-bottom:18px;}
.h1-cs{font-size:clamp(1.5rem,6.3vw,4.4rem);overflow-wrap:anywhere;font-weight:700;text-transform:uppercase;letter-spacing:.02em;line-height:1.05;margin-top:12px;max-width:20ch;}
.cs-sum{font-size:clamp(1.05rem,4.3vw,1.4rem);line-height:1.45;max-width:46ch;margin-top:16px;}
.cs-chips{display:flex;flex-wrap:wrap;gap:8px;margin:20px 0 0;padding:0;list-style:none;}
.cs-chips li{border:1.5px solid var(--ink);border-radius:0;padding:8px 12px;font-size:.74rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;line-height:1.2;}
.cs-role{margin-top:18px;font-size:1rem;}
.cs-role b{display:block;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:2px;}
.cs-video{padding:14px 0 30px;}
.cs-sec{padding:34px 0;}
@media(min-width:900px){.cs-sec{padding:60px 0;}.cs-video{padding:20px 0 50px;}}
.cs-sec.alt{background:var(--paper2);}
.cs-narrow{max-width:820px;margin-left:0;}
@media(min-width:1100px){.cs-narrow{margin-left:max(var(--g),calc((100% - 1180px)/2 + var(--g)));}}
.cs-sec p{max-width:60ch;line-height:1.65;color:var(--ink);}
.cs-sec p.todo{color:var(--mute);font-style:italic;}
.cs-list{list-style:none;margin:0;padding:0;}
.cs-list li{position:relative;padding:12px 0 12px 22px;border-top:1px solid var(--line);line-height:1.5;}
.cs-list li:last-child{border-bottom:1px solid var(--line);}
.cs-list li::before{content:'';position:absolute;left:0;top:21px;width:8px;height:8px;background:var(--red);}
/* facades de video: nada de YouTube hasta tocar */
.vf{position:relative;display:block;width:100%;aspect-ratio:16/9;border:0;border-radius:0;background:#000;padding:0;overflow:hidden;color:#fff;text-align:left;cursor:pointer;font:inherit;}
.vf img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease);}
.vf:hover img{transform:scale(1.03);}
.vf::after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.72),rgba(0,0,0,.05) 58%);pointer-events:none;}
.vf-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:64px;height:64px;border-radius:50%;background:var(--red);display:grid;place-items:center;z-index:2;transition:background .2s,transform .2s var(--ease);}
.vf:hover .vf-play{background:var(--red-hi);transform:translate(-50%,-50%) scale(1.06);}
.vf-play svg{width:26px;height:26px;fill:#fff;margin-left:3px;}
.vf-cap{position:absolute;left:14px;right:14px;bottom:12px;z-index:2;font-weight:700;font-size:.95rem;line-height:1.3;}
.vf-cap small{display:block;font-weight:400;font-size:.74rem;opacity:.8;margin-top:2px;letter-spacing:.02em;}
.vf iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
.vf-todo{background:var(--dark);cursor:default;border:1px solid rgba(244,238,228,.18);}
.vf-todo::after{display:none;}
.vf-todo .vf-play{background:transparent;border:2px solid rgba(244,238,228,.45);}
.vf-todo .vf-play svg{fill:rgba(244,238,228,.6);}
.vf-live::after{display:none;}
/* fila deslizable (móvil) / grilla (escritorio) */
.swipe-hint{color:var(--mute);margin:8px 0 18px;}
.swipe{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x proximity;scroll-padding-left:var(--g);margin:0 calc(var(--g) * -1);padding:0 var(--g) 14px;-webkit-overflow-scrolling:touch;}
.sw{flex:0 0 80%;scroll-snap-align:start;}
@media(min-width:760px){.swipe{display:grid;grid-template-columns:repeat(3,1fr);overflow:visible;margin:0;padding:0;gap:16px;}.sw{flex:none;}}
/* cierre */
.cs-close-grid{display:grid;gap:40px;}
@media(min-width:900px){.cs-close-grid{grid-template-columns:1fr 1fr;gap:90px;align-items:end;}}
.more-list{margin-top:14px;}
.more-list a{display:flex;align-items:center;justify-content:space-between;min-height:56px;border-top:1px solid rgba(244,238,228,.18);font-weight:700;font-size:1.05rem;transition:color .2s;}
.more-list a:last-child{border-bottom:1px solid rgba(244,238,228,.18);}
.more-list a:hover{color:var(--red-hi);}
.more-list .ico{width:22px;height:22px;}
.cs-close .cta-line{font-size:clamp(1.25rem,5vw,1.9rem);line-height:1.3;font-weight:700;max-width:26ch;}
.cs-close .btn{margin-top:24px;}

/* Home: bloque corto "About" con retrato */
.home-about{border-top:1px solid var(--line);}
.hab{display:grid;gap:26px;}
.hab-ph{width:min(78%,360px);aspect-ratio:1/1;overflow:hidden;border-radius:0;background:var(--paper2);}
.hab-ph img{width:100%;height:100%;object-fit:cover;object-position:center;}
.hab-lead{font-size:clamp(1.1rem,4.4vw,1.45rem);line-height:1.45;max-width:46ch;margin-top:16px;}
.hab-tx .link{margin-top:10px;}
@media(min-width:900px){.hab{grid-template-columns:380px 1fr;gap:80px;align-items:center;}.hab-ph{width:100%;}}

/* título de case study: más específico que .page-head h1 para que no se corten palabras largas */
.page-head .h1-cs{font-size:clamp(1.7rem,8.4vw,4.4rem);overflow-wrap:break-word;line-height:1.05;max-width:20ch;}

/* Farmasinergy: póster del video pendiente + nota de alcance */
.vf-poster{cursor:default;background:#000;border:0;}
.vf-poster::after{display:block;}
.vf-poster .vf-play{background:rgba(184,67,60,.9);}
.vf-poster .vf-play svg{fill:#fff;}
.cs-note{margin-top:14px;font-size:.92rem;color:var(--mute);font-style:italic;max-width:60ch;}

/* Typographics: franja de cifras (estáticas) */
.cs-stats{list-style:none;margin:30px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--line);}
.cs-stats li{padding:18px 12px 18px 0;border-bottom:1px solid var(--line);}
.cs-stats li:nth-child(even){padding-left:14px;border-left:1px solid var(--line);}
.cs-stats b{display:block;font-size:clamp(1.9rem,9vw,3rem);line-height:1;color:var(--red);font-weight:700;letter-spacing:-.01em;}
.cs-stats span{display:block;margin-top:8px;font-size:.88rem;line-height:1.35;color:var(--mute);max-width:22ch;}
@media(min-width:700px){.cs-stats{grid-template-columns:repeat(3,1fr);}.cs-stats li:nth-child(even){padding-left:0;border-left:0;}.cs-stats li:not(:nth-child(3n+1)){padding-left:20px;border-left:1px solid var(--line);}}

/* ---------- THINKING (blog): destacado, fichas, buscador, teaser del Home, artículo ---------- */
[hidden]{display:none!important;}
.sr-only{position:absolute;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0;}
.btn.ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink);transition:background .2s,color .2s;}
.btn.ghost:hover{background:var(--ink);color:var(--paper);}
.tmeta{display:flex;flex-wrap:wrap;align-items:center;gap:2px 0;font-size:.8rem;line-height:1.5;color:var(--mute);letter-spacing:.03em;}
.tmeta>*+*::before{content:"·";margin:0 10px;}
.tag{font-weight:700;font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:var(--red);}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:4px;}
.tags li{font-size:.66rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:7px 12px;border:1px solid var(--line);color:var(--mute);}

/* teaser del Home (2 más recientes) */
.tz-list{display:grid;}
.tz{position:relative;display:grid;gap:16px;padding:24px 0;border-top:1px solid var(--line);}
.tz:last-child{border-bottom:1px solid var(--line);}
.tz-img{aspect-ratio:16/10;overflow:hidden;background:var(--paper2);}
.tz-img img{width:100%;height:100%;object-fit:cover;object-position:28% 40%;transition:transform .8s var(--ease);}
.tz-body{display:flex;flex-direction:column;gap:8px;min-width:0;}
.tz h3{font-size:clamp(1.25rem,4.8vw,1.55rem);line-height:1.2;font-weight:700;}
.tz-ex{color:var(--mute);font-size:.95rem;line-height:1.5;max-width:52ch;}
.tz h3 a::after,.ficha h3 a::after,.feat-in .feat-body h2 a::after{content:"";position:absolute;inset:0;}
.tz h3 a,.ficha h3 a,.feat h2 a{transition:color .2s;}
@media(hover:hover){.tz:hover h3 a,.ficha:hover h3 a,.feat-in:hover h2 a{color:var(--red);}.tz:hover .tz-img img,.ficha:hover .ficha-img img,.feat-in:hover .feat-img img{transform:scale(1.03);}}
@media(min-width:560px){.tz{grid-template-columns:210px 1fr;gap:24px;align-items:center;}}

/* página Thinking: destacado */
.feat{padding:8px 0 58px;}
.feat-in{position:relative;display:grid;gap:24px;}
.feat-img{display:block;overflow:hidden;background:var(--paper2);aspect-ratio:4/3;}
.feat-img img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease);}
.feat-body{display:flex;flex-direction:column;align-items:flex-start;gap:14px;min-width:0;}
.feat-body h2{font-size:clamp(1.7rem,6.6vw,3rem);line-height:1.08;font-weight:700;letter-spacing:-.01em;max-width:20ch;}
.feat-dek{color:var(--mute);font-size:clamp(1.02rem,3.8vw,1.2rem);line-height:1.5;max-width:46ch;}
.feat .btn{margin-top:8px;position:relative;z-index:1;}
@media(min-width:900px){.feat{padding-bottom:96px;}.feat-in{grid-template-columns:1.3fr 1fr;gap:64px;align-items:center;}}

/* archivo: buscador + fichas + "Load more" */
.t-arch{padding:56px 0 72px;}
.arch-h{font-size:clamp(1.6rem,6vw,2.4rem);font-weight:700;margin-top:10px;line-height:1.1;}
.tsearch{position:relative;display:flex;align-items:center;margin-top:24px;max-width:520px;}
.tsearch .ico{position:absolute;left:16px;width:20px;height:20px;color:var(--mute);pointer-events:none;}
.tsearch input{width:100%;min-height:52px;padding:0 16px 0 46px;border:1.5px solid var(--ink);border-radius:0;background:var(--paper);color:var(--ink);font:inherit;font-size:1rem;-webkit-appearance:none;appearance:none;}
.tsearch input::placeholder{color:var(--mute);opacity:1;}
.tcount{margin-top:14px;font-size:.84rem;color:var(--mute);min-height:1.5em;}
.fichas{display:grid;gap:20px;margin-top:18px;}
@media(min-width:640px){.fichas{grid-template-columns:repeat(2,1fr);}}
@media(min-width:960px){.fichas{grid-template-columns:repeat(3,1fr);gap:26px;}}
.ficha{position:relative;display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);min-width:0;}
.ficha-img{aspect-ratio:16/10;overflow:hidden;background:var(--paper2);}
.ficha-img img{width:100%;height:100%;object-fit:cover;object-position:28% 40%;transition:transform .8s var(--ease);}
.ficha-body{padding:18px 18px 22px;display:flex;flex-direction:column;gap:10px;flex:1;}
.ficha h3{font-size:1.2rem;line-height:1.22;font-weight:700;}
.ficha-ex{color:var(--mute);font-size:.95rem;line-height:1.5;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;}
.t-more{margin-top:34px;display:flex;justify-content:center;}

/* artículo */
.page-head .h1-art{font-size:clamp(2rem,8.2vw,4.1rem);text-transform:none;letter-spacing:-.012em;line-height:1.06;max-width:21ch;overflow-wrap:break-word;}
.art-dek{font-size:clamp(1.15rem,4.6vw,1.6rem);line-height:1.42;color:var(--mute);max-width:36ch;margin-top:22px;}
.art-by{margin-top:22px;}
.art-by span:first-child{font-weight:700;color:var(--ink);}
.page-head .tags{margin-top:16px;}
.art-hero{margin:8px 0 0;}
.art-hero-img{aspect-ratio:4/3;overflow:hidden;background:var(--paper2);}
.art-hero-img img{width:100%;height:100%;object-fit:cover;object-position:50% 38%;}
.art-hero figcaption{margin-top:10px;font-size:.82rem;color:var(--mute);}
@media(min-width:900px){.art-hero-img{aspect-ratio:16/9;}}
.prose{max-width:680px;padding:40px 0 6px;}
.prose p{font-size:1.0625rem;line-height:1.72;margin-bottom:1.15em;}
.prose .lead-in{font-size:clamp(1.2rem,4.7vw,1.5rem);line-height:1.4;font-weight:700;margin-bottom:1em;}
.prose h2{font-size:clamp(1.4rem,5.4vw,1.85rem);line-height:1.2;font-weight:700;margin:2.1em 0 .55em;}
.prose h2::before{content:"";display:block;width:34px;height:3px;background:var(--red);margin-bottom:16px;}
.prose .further{margin-top:2.8em;padding-top:26px;border-top:1px solid var(--line);}
.prose .further h2{font-size:.72rem;letter-spacing:.15em;text-transform:uppercase;color:var(--red);margin:0 0 12px;}
.prose .further h2::before{display:none;}
.prose .further-intro{font-style:italic;color:var(--mute);font-size:.98rem;line-height:1.5;margin-bottom:6px;}
.further li{border-bottom:1px solid var(--line);}
.further li:first-child{border-top:1px solid var(--line);}
.further a{display:flex;gap:14px;align-items:flex-start;justify-content:space-between;padding:14px 0;min-height:44px;line-height:1.45;font-size:.98rem;transition:color .2s;}
.further a .ico{width:18px;height:18px;margin-top:2px;color:var(--red);}
.further a:hover{color:var(--red);}
.author{display:grid;grid-template-columns:76px 1fr;gap:18px;align-items:start;max-width:680px;margin-top:44px;padding:26px 0;border-top:2px solid var(--ink);border-bottom:1px solid var(--line);}
.author img{width:76px;height:76px;object-fit:cover;object-position:center 12%;}
.author .label{margin-bottom:6px;}
.author p{font-size:.98rem;line-height:1.55;color:var(--mute);}
.author .link{margin-top:6px;}
@media(min-width:640px){.author{grid-template-columns:96px 1fr;gap:24px;}.author img{width:96px;height:96px;}}
.art-nav{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 24px;max-width:680px;padding:22px 0 64px;}
@media(max-width:559px){.art-by span:first-child{flex-basis:100%;}.art-by time::before{content:none;}}
.companion{max-width:680px;margin:26px 0 0;font-weight:700;}

/* ================= AJUSTES DEL CLIENTE · ronda 1 (home) ================= */
/* 5. Foto de About: cuadrada, a color (fondo rojo); pasa a blanco y negro al hover (escritorio) o al tocar (móvil) */
.about-photo{cursor:pointer;-webkit-tap-highlight-color:transparent;}
.about-photo img{display:block;width:100%;height:auto;aspect-ratio:1/1;object-fit:contain;background:#B63434;filter:none;transition:filter .4s ease;}
@media(hover:hover){.about-photo:hover img{filter:grayscale(1);}}
.about-photo.is-bw img{filter:grayscale(1);}
.about-side .ph{max-width:520px;}
/* imágenes diferidas: la caja ya tiene color mientras llegan (sin huecos en blanco al bajar rápido) */
img[loading="lazy"]{background:var(--paper2);}

/* Contacto: formulario (Netlify Forms) en el bloque oscuro reutilizable */
.contact-page{padding-top:120px;}
.c-grid{display:grid;gap:34px;}
@media(min-width:900px){.c-grid{grid-template-columns:.9fr 1.1fr;gap:80px;align-items:start;}.contact-page{padding-top:150px;}}
.cform{display:grid;gap:20px;max-width:640px;}
.fld{display:grid;gap:8px;}
.fld label{font-size:.72rem;letter-spacing:.15em;text-transform:uppercase;font-weight:700;color:rgba(244,238,228,.86);}
.fld input,.fld select,.fld textarea{width:100%;min-height:52px;padding:12px 14px;border:1.5px solid rgba(244,238,228,.55);border-radius:0;background:transparent;color:var(--cream);font:inherit;font-size:1rem;line-height:1.5;-webkit-appearance:none;appearance:none;}
.fld textarea{min-height:150px;resize:vertical;}
.fld select{padding-right:46px;color-scheme:dark;cursor:pointer;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23f4eee4' stroke-width='2.4'%3E%3Cpath d='M20 8 L12 16 L4 8'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;background-size:20px 20px;}
.fld select option{background:#1b1a18;color:#f4eee4;}
.fld input:hover,.fld select:hover,.fld textarea:hover{border-color:rgba(244,238,228,.85);}
.fld input:focus,.fld select:focus,.fld textarea:focus{outline:2px solid #fff;outline-offset:2px;border-color:#fff;}
.fld input:user-invalid,.fld textarea:user-invalid{border-color:var(--red-hi);}
.cform .btn{margin-top:6px;justify-self:start;}
.cform .btn[disabled]{opacity:.6;cursor:progress;}
.cf-alt{font-size:.98rem;line-height:1.5;color:rgba(244,238,228,.8);}
.cf-alt a,.cf-err a{display:inline-block;padding:10px 0;color:#fff;border-bottom:1px solid rgba(255,255,255,.4);word-break:break-all;}
.cf-err{font-size:.98rem;line-height:1.5;color:#f4c9c4;border-left:3px solid var(--red-hi);padding-left:14px;}
.cf-thanks{max-width:640px;padding:30px 0 6px;border-top:3px solid var(--red-hi);}
.cf-thanks:focus{outline:none;}
.cf-thanks-t{font-size:clamp(1.5rem,6vw,2.4rem);line-height:1.2;font-weight:700;}
.cf-thanks-n{margin-top:12px;font-size:.9rem;color:rgba(244,238,228,.6);}

/* ================= RONDA 2 (notas de Waldo, nov) ================= */
/* 1. Cabecera: el botón del menú se centra con la línea "WALDO TEJADA" del logo (no con el bloque completo con "CREATIVE DIRECTOR").
   En logo.png esa línea ocupa las filas 0–38 de 71 (centro al 27,46 % del alto); el alto del logo es ancho × 71/480. */
:root{--lw:min(calc(100vw - 96px),340px);}
@media(min-width:760px){:root{--lw:300px;}}
@media(min-width:900px){:root{--lw:clamp(260px,22vw,380px);}}
.wm img{width:var(--lw);height:auto;}
.hdr{align-items:flex-start;padding-top:var(--g);padding-bottom:var(--g);}
.menu-btn{justify-content:flex-end;padding-right:0;}
.logo{display:block;min-height:0;min-width:0;padding:0;}
.h-right{margin-top:calc(var(--lw) * .04062 - 22px);}  /* .04062 = 71/480 × .2746 ; 22px = mitad del botón de 44 px */

/* 2. Foto de About (Home, móvil): cuadrada y de lado a lado, con el mismo margen a izquierda y derecha */
@media(max-width:899px){.hab-ph{width:min(100%,560px);}}

/* 3 y 5. Encabezados de Work y Thinking en el Home: enlazados pero idénticos (sin subrayado, flecha ni cambio de color) */
.hd-link{display:block;width:fit-content;color:inherit;text-decoration:none;-webkit-tap-highlight-color:transparent;}

/* 4. "Read more" al final de cada teaser */
.tz-more{align-self:flex-start;position:relative;z-index:1;margin-top:2px;}